Be part of a global movement for good nutrition and #ShareAMeal to support local food charities
ENGLEWOOD CLIFFS, N.J. (Oct. 13, 2016) – To mark World Food Day on October 16th, Knorr – Unilever’s largest global food brand – is cooking up a simple social recipe to raise awareness about the fact that one in four people around the world do not receive the right vitamins and minerals to lead a healthy, active life1 . Additionally, through a donation of $20,000, Knorr U.S. is helping to provide 220,000 meals to Feeding America in recognition of World Food Day. One dollar helps provide 11 meals secured by Feeding America on behalf of local member food banks.
“As a global food brand, we can use our scale to help address important global issues like food security and nutrition,” said Cathryn Sleight, Senior Vice President at Knorr. “The #ShareAMeal campaign makes a critical global issue relevant, shareable and topical in the news agenda, and we’re hugely excited about what it can achieve. Together with the World Food Programme and the Global FoodBanking Network, Knorr is investing in nutrition, giving more people the opportunity to reach their full potential and creating a community which believes in the importance of nutritious food being accessible to more people.”
Once the campaign is complete, the Global FoodBanking Network will use these funds to support their food bank network of 792 local food banks in over 30 countries across the globe.
“This initiative will give people around the world an opportunity to make a small difference in improving global access to nutritious food,” noted Lisa Moon, President and CEO of the Global FoodBanking Network. “The #ShareAMeal campaign will build awareness and drive engagement that will be vital in ensuring that families everywhere have access to nutritious meals.”
For the third year in a row, Knorr will also celebrate World Food Day by playing its part and donating a million meals through its global partnership with the World Food Programme (WFP)2 . Over the last three years, Knorr has supported WFP, the largest humanitarian agency fighting hunger, to provide nutritious school meals to children around the world. As a result, WFP has ensured thousands of children benefit from access to the education and nutrition they need to enjoy a bright future.
“World Food Day provides a fantastic opportunity to highlight the need for more nutritious food for all, and backing from brands like Knorr is vital to spreading the word,” said Jay Aldous, World Food Programme Director of Private Sector Partnerships. “Another one million meals for schools will help to make a real difference where it is needed most.”
People looking to get involved in this year’s campaign can follow Knorr on Twitter using #ShareAMeal or visit www.hashtagpay.co.uk/Knorr/worldfoodday. Donations to the UN World Food Programme can also be made at wfp.org/shareameal.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
The Unilever Sustainable Living Plan commits to:
• Helping more than a billion people take action to improve their health and well-being by 2020.
• Halving the environmental impact of our products by 2030.
• Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index. For more information on Unilever U.S. and its brands visit: www.unileverusa.com. To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa. To connect with Unilever U.S. via Twitter follow: @unileverusa.
About Unilever Partnership with the UN World Food Programme:
Unilever and its global partner, UN World Food Programme, have been working together since 2007 to provide school meals in the developing world. During that time, Unilever has provided over $30 million of support to World Food Programme. In 2014, Knorr, Unilever’s largest global food brand, made its first donation of one million nutritious cooked school meals on World Food Day. Overall, the Unilever Global Partnerships team mission is to improve quality of life by providing hygiene, sanitation, access to safe drinking water and basic nutrition and by enhancing self-esteem.
About the World Food Programme (WFP) and World Food Day:
WFP is the world’s largest humanitarian agency fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 80 countries. World Food Day was established in 1981 by the United Nations Food and Agriculture Organization and offers the chance to strengthen national and international solidarity in the struggle against hunger, malnutrition and poverty. For more information about WFP, visit www.wfp.org.
About The Global FoodBanking Network:
The Global FoodBanking Network (GFN) is a nonprofit organization that nourishes the world’s hungry through launching and strengthening food banks in more than 30 countries. Last year GFN member food banks rescued over 420 million kilograms of food and redirected it to feed more than 6.8 million people through 27,000 social service organizations. For more information please visit www.foodbanking.org.
1FAO, IFAD and WFP. 2014. The State of Food Insecurity in the World 2014. Strengthening the enabling environment for food security and nutrition. Rome, FAO. Page 51, Note 6.
2WFP does not endorse any product or service.